Senior Analyst, Marketing Operations
New
M
Morning ConsultBusiness Operations
Remote - United StatesFull-TimeSenior
Salary$72,100 – $113,400
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Job Details
- Experience
- 3–5 years
- Required Skills
- SalesforceMicrosoft ExcelHubSpotGoogle Sheets
Requirements
- 3–5 years of experience in Marketing Operations, Revenue Operations, or a similar B2B SaaS role.
- Deep, hands-on HubSpot expertise (workflows, lifecycle logic, and scoring models).
- Solid grasp of the HubSpot–Salesforce integration.
- Proficiency in Salesforce for reporting and record inspection.
- Advanced skills in Excel or Google Sheets for data manipulation and analysis.
- Familiarity with GA4, Google Tag Manager, and UTM governance.
- Experience with ABM and enrichment/routing tools such as Clay, ZoomInfo, and LeanData.
- Knowledge of GDPR, CCPA, and CAN-SPAM regulations.
- Strong systems-thinking and attention to detail.
- Ability to translate technical logic for non-technical stakeholders.
- Experience using AI tools like Claude or ChatGPT to accelerate operations.
Responsibilities
- Manage the HubSpot platform including configuration, data architecture, and user management.
- Develop and maintain automation workflows, lifecycle logic, lead scoring, and list segmentation.
- Govern database integrity including deduplication, field standards, and compliance with GDPR, CCPA, and CAN-SPAM.
- Administer the HubSpot–Salesforce integration to ensure bidirectional sync and lead routing accuracy.
- Design and maintain performance dashboards in HubSpot and Salesforce for campaign and pipeline reporting.
- Execute operational tasks for marketing campaigns including list pulls, UTM governance, and suppression logic.
- Support ABM operations using tools like Clay, ZoomInfo, and LeanData.
- Partner with cross-functional teams to translate business needs into scalable system logic.
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