Analista de Marketing Analytics Sênior
New
J
JobgetherMarketing Analytics
BrazilFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SQLMicrosoft Power BISalesforceMicrosoft ExcelHubSpotData analytics
Requirements
- Advanced Excel skills for data manipulation, analysis, and reporting.
- Experience with Power BI, including data modeling, DAX, and dashboard development.
- Working knowledge of SQL for data querying and extraction.
- Experience with Web Analytics, particularly GA4, Google Tag Manager, and digital measurement practices.
- Experience working with CRM platforms, preferably Salesforce, HubSpot, and/or Insider.
- Knowledge of implementing and validating tags, pixels, tracking events, and conversion measurements.
- Experience integrating and consolidating data from multiple sources, including media platforms, CRM, Analytics, and internal databases.
- Strong understanding of digital marketing metrics, conversion funnels, attribution, and campaign performance.
- Familiarity with data visualization tools such as Looker Studio.
- Experience handling large volumes of data while maintaining information quality and consistency.
- Strong analytical thinking, attention to detail, and ability to translate data into clear business recommendations.
- Ability to collaborate effectively with multidisciplinary teams and communicate insights to both technical and non-technical stakeholders.
Responsibilities
- Collect, consolidate, transform, and analyze data from media platforms, Web Analytics, CRM systems, and internal databases.
- Develop and maintain management dashboards and reports using Power BI and Looker Studio, ensuring visibility into key KPIs, targets, and performance indicators.
- Conduct quantitative and qualitative analyses to identify trends, opportunities, risks, and actionable insights for decision-making.
- Implement, monitor, and validate tags, pixels, events, and measurement frameworks across websites, landing pages, and forms, ensuring reliable data collection.
- Integrate information from media, CRM, Analytics, and internal sources to create a unified view of digital performance and the customer journey.
- Monitor data quality, consistency, and reliability, investigating discrepancies and coordinating corrective actions when required.
- Identify opportunities to optimize campaigns, channels, conversion processes, and marketing initiatives through data-driven analysis.
- Partner with Marketing, Media, CRM, and business teams to deliver strategic analyses, recurring performance reports, and ad hoc studies.
View Full Description & ApplyYou'll be redirected to the employer's site
