Product Marketing Manager
New
G
GuidePoint SecurityCybersecurity
Remote workforce primarily (U.S. based only)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- CybersecurityContent creation
Requirements
- 3-5 years of cybersecurity product marketing experience.
- Previous professional experience in cybersecurity.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Demonstrated success in value-based messaging and competitive positioning.
- Excellent written and verbal communication skills.
- Subject matter expertise in cybersecurity products, services, and the industry.
- Understanding of the sales process and necessary sales enablement toolkits.
- Proven ability to influence cross-functional teams and work collaboratively.
- Ability to travel 10-15% of the time.
Responsibilities
- Translate technical content from SMEs into engaging collateral that articulates solution value.
- Drive thought leadership messaging and positioning for assigned offerings.
- Create differentiated, value-based content and collateral based on buyer persona and competitive analysis.
- Craft compelling offer messages for use across marketing channels.
- Lead content development and go-to-market strategy for new and existing offerings.
- Conduct market and competitive analysis to improve service positioning.
- Contribute to the company blog strategy and content creation.
- Manage the Digital Asset Management platform to ensure updated content and repository maintenance.
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