Staff Product Manager - WhatsApp

H
HighLevelB2B SaaS, Messaging
IndiaFull-TimeStaff
Salary not disclosed
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Job Details

Experience
8+ years
Required Skills
SQLProduct ManagementWebRTCRESTful APIs

Requirements

  • 8+ years of product management experience in B2B SaaS, messaging, communications, AI, automation, or CRM.
  • Senior IC experience such as Staff, Principal, or Lead PM.
  • Deep understanding of the WhatsApp Business Platform or strong fluency in an adjacent messaging/CPaaS/BSP domain.
  • Working knowledge of real-time voice, including WebRTC and VoIP call quality.
  • Technical proficiency to work credibly with engineering on APIs, webhooks, LLM behavior, rate limits, and observability.
  • Experience managing products on top of third-party platforms with restrictive policies and approval queues.
  • Strong grasp of usage-based monetization, rate cards, margin mechanics, and billing architecture.
  • Hands-on prototyping ability and experience conducting customer discovery interviews.
  • Strong analytical ability, including defining metrics and writing SQL to diagnose funnel performance.
  • Experience in high-growth international markets, particularly LatAm, India, or SEA.
  • Excellent written communication skills.

Responsibilities

  • Define and drive the vision, roadmap, and success metrics for HighLevel WhatsApp across onboarding, templates, Flows, Calling, AI, and monetization.
  • Make onboarding self-serve and fast, covering embedded signup, number and business verification, multi-WABA, and Coexistence.
  • Own deliverability and account health, including quality rating, messaging-limit tiers, and failure taxonomy.
  • Manage the template lifecycle, covering categories, approvals, rejections, quality-based pausing, and localization.
  • Oversee WhatsApp Calling on WebRTC including softphone experience, recording, transcripts, and call-quality instrumentation.
  • Direct the development of WhatsApp Flows, including JSON authoring, data exchange, and encryption key management.
  • Drive Conversation AI and Voice AI features, covering engagement rules, guardrails, and cost metering.
  • Manage monetization strategies, including subscription pricing, credit lines, and wallet debit accuracy.
  • Partner with Meta as a platform partner to secure betas, escalate issues, and influence the platform roadmap.
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