Growth Marketing Manager (GHL Automation)
New
D
D2BFinancial Services
Philippines. Metro Manila, Philippines, AU business hoursFull-TimeManager
Salary1,700 - 2,000 AUD per month
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Job Details
- Languages
- English
- Required Skills
- Google Analytics
Requirements
- Proven track record in a hands-on Performance Marketing, Growth Marketing, or Lead Generation role.
- Advanced expertise in managing and optimizing paid acquisition campaigns within Google Ads and Meta Ads Manager.
- Practical experience building workflows, automation rules, and pipelines inside GoHighLevel (GHL).
- Strong foundational understanding of landing page design, copywriting, and CRO principles.
- Hands-on proficiency with Google Analytics (GA4), Google Tag Manager (GTM), and Meta Business Suite.
- Experience utilizing AI tools like ChatGPT for copywriting and strategy ideation.
- Exceptional written English and persuasive marketing copywriting skills.
- Experience in mortgage, lending, or financial services preferred.
- Experience generating leads for the Australian market preferred.
- Basic video editing skills using CapCut or similar tools preferred.
Responsibilities
- Plan and optimize paid search and social campaigns across Google Ads and Meta Ads Manager to generate high-intent leads.
- Act as the technical owner of GoHighLevel (GHL) to design and build automated sales funnels, pipelines, and workflows.
- Build and maintain mobile-responsive landing pages while conducting systematic CRO tests to maximize conversion efficiency.
- Design multi-touchpoint email and SMS nurture sequences to re-engage leads and increase appointment-booking rates.
- Repurpose expert insights into short-form content and perform basic video editing using tools like CapCut.
- Build performance dashboards to track KPIs such as Cost Per Qualified Lead and Lead-to-Appointment conversion rates.
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