Paid Media Manager
New
M
MultiplyMiiMarketing & Education
Philippines (Remote), Monday to Friday, AEST HoursPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of hands-on paid media experience.
- Required Skills
- Data AnalysisSalesforceGoogle AnalyticsBudget managementA/B testing
Requirements
- At least 3 years of hands-on paid media experience.
- Proven experience managing Google Ads and Meta Ads.
- Strong track record of managing budgets and improving campaign performance.
- Proficiency in Google Analytics, Google Tag Manager, and advertising reporting tools.
- Strong understanding of audience targeting, conversion tracking, and campaign optimization.
- Ability to explain campaign results and budget recommendations clearly.
- Strong analytical, communication, and stakeholder-management skills.
- Experience building performance dashboards and presenting campaign insights (nice-to-have).
- Experience conducting structured A/B tests (nice-to-have).
- Experience advertising to Australian consumers or managing multi-location campaigns (nice-to-have).
- Exposure to children’s programs, fitness, education, recreation, or lifestyle brands (nice-to-have).
- Familiarity with Salesforce or similar CRM platforms (nice-to-have).
Responsibilities
- Launch, manage, and optimize paid campaigns across Google and Meta to improve ROAS and efficiency.
- Monitor and pace advertising spend across daily, monthly, and quarterly budgets.
- Track campaign health, ROAS, CPA, CPL, conversion rates, and lead quality.
- Prepare clear performance reports and dashboards for stakeholders.
- Develop channel recommendations, campaign plans, and expansion opportunities.
- Build and refine audience segments for prospecting and retargeting.
- Improve conversion tracking through Google Analytics and Google Tag Manager.
- Conduct structured A/B tests across creatives, audiences, and landing pages.
- Partner with the internal content team to evaluate and develop advertising assets.
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