Paid Media Specialist
P
PavagoDigital Marketing
Philippines. Pakistan. Egypt. Morocco. Uruguay, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisLead GenerationBudget managementA/B testing
Requirements
- 3+ years of hands-on paid media management experience.
- Proven experience managing Google Ads including Search, Performance Max (PMax), and Local Services Ads (LSA).
- End-to-end management experience with Meta Ads (Facebook and Instagram).
- Experience managing monthly advertising budgets of $50,000+.
- Strong analytical and problem-solving abilities.
- Proven ability to optimize campaigns based on performance data.
- Experience managing multiple campaigns simultaneously.
- Excellent written and verbal English communication skills.
- Ability to work independently in a remote environment.
- Comfort with landing page platforms like Unbounce or Instapage.
Responsibilities
- Plan, launch, and optimize campaigns across Google Search, Display, Performance Max, and Local Services Ads.
- Manage Meta Ads campaigns including Facebook and Instagram for brand awareness, lead generation, and remarketing.
- Monitor daily performance, campaign pacing, and advertising spend to ensure budget efficiency.
- Execute A/B testing on landing pages using platforms like Unbounce or Instapage to improve conversion rates.
- Analyze key metrics such as CPL, CPA, ROAS, CVR, and CTR to identify trends and optimization opportunities.
- Prepare weekly and monthly performance reports with actionable recommendations for marketing leadership.
- Collaborate with creative teams to refine ad copy, imagery, and video assets.
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