Paid Media Specialist
V
VA Claims InsiderDigital Advertising
Remote (PH)ContractMiddle
Salary$1.2K per month
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Job Details
- Experience
- At least four years
- Required Skills
- A/B testingCRM
Requirements
- At least four years of hands-on experience in paid acquisition, performance marketing, or digital advertising.
- Direct experience managing campaigns within Meta Ads Manager and Business Manager.
- Strong working knowledge of Facebook, Instagram, Google Ads, and YouTube advertising.
- Proven ability to manage the full campaign lifecycle from setup to scaling and reporting.
- Experience managing meaningful monthly advertising budgets.
- Deep understanding of audience targeting, bidding strategies, and conversion tracking.
- Experience tracking campaign performance from leads through to sales conversations and revenue.
- Familiarity with lead generation funnels, landing pages, CRM systems, and marketing automations.
- Strong analytical skills with the ability to turn data into clear actionable decisions.
- Excellent written and verbal communication skills.
- Reliable computer, secure internet connection, and professional remote work environment.
Responsibilities
- Design, plan, launch, manage, and optimize integrated paid acquisition campaigns across Meta, Google Ads, and YouTube.
- Set up campaigns within Meta Ads Manager, including audience targeting, bidding strategies, and conversion tracking.
- Develop and execute a structured testing plan for ad creative, landing pages, and bidding strategies.
- Monitor performance metrics to optimize lead quality, conversion rates, and return on ad spend.
- Build granular reporting to connect advertising activity to downstream lead quality and revenue.
- Manage and forecast paid advertising budgets to ensure efficient spend and performance.
- Collaborate with marketing, sales, and creative teams to align campaigns with broader business goals.
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