Senior Manager, Retention & Lifecycle
New
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Willie’s Remedy+Wellness lifestyle brand
While we are open to this role being remote, we would like to have this person located in either Pacific or Mountain time zones., Pacific or Mountain time zonesFull-TimeManager
Salary$125,000 - $135,000 per year, plus eligibility for a discretionary performance bonus
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Job Details
- Experience
- 4+ years in DTC lifecycle marketing
- Required Skills
- SQLMicrosoft Excel
Requirements
- 4+ years in DTC retention/lifecycle marketing with direct ownership of both email and SMS programs.
- Hands-on experience managing a subscription or replenishment business.
- Demonstrated ability to identify churn drivers and implement successful interventions.
- Track record of designing and launching at least one lifecycle program from the ground up.
- Analytical proficiency in building cohort/retention analysis using Excel, SQL, or BI tools.
- Working fluency with a subscription platform (e.g., Stay AI, Recharge, or Skio).
- Ability to write effective creative briefs and manage agency performance.
- Proven track record of cross-functional influence without direct authority.
- Must be 21+ years of age at the time of application.
Responsibilities
- Own the customer journey from first order through repeat, subscription, churn, and winback.
- Set and defend the retention roadmap across flows, offers, creative, and timing.
- Build and report on key retention metrics including churn, repeat rate, cohort retention, and LTV.
- Manage email and SMS strategy, segmentation, and creative briefing by directing 3rd-party agencies.
- Oversee subscription performance, including churn drivers, cancellation flows, and customer portal improvements.
- Lead the loyalty program end-to-end, from mechanics to margin analysis.
- Partner with CX, paid, and brand teams to ensure coherent lifecycle messaging and strategy.
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