Field Marketing Manager
New
L
LiquibaseB2B SaaS, DevOps
Remote, US-BasedFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementHubSpot
Requirements
- 5+ years of B2B SaaS field marketing, ABM, or event marketing experience.
- Proven experience generating measurable pipeline through field programs.
- Experience partnering closely with enterprise sales teams.
- Experience building account-based marketing campaigns.
- Experience planning executive-level customer events.
- Experience working with technology partners or channel organizations.
- Strong project management and organizational skills.
- Experience measuring attribution, pipeline influence, and program ROI.
- Excellent written and verbal communication skills.
- Comfortable operating in a lean, high-growth environment.
- Experience with HubSpot, Zoom, or similar event platforms (preferred).
- Experience marketing to developer, DevOps, or data engineering audiences (preferred).
Responsibilities
- Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, and virtual experiences.
- Develop account-based marketing programs aligned to strategic enterprise accounts and expansion opportunities.
- Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities.
- Work closely with Customer Success to develop customer marketing events that drive expansion and advocacy.
- Plan and execute partner marketing activities with cloud providers, technology partners, and GSIs.
- Develop integrated campaigns including pre-event outreach, digital promotion, and follow-up.
- Measure pipeline contribution, opportunity acceleration, and overall program ROI.
- Manage event vendors, budgets, and logistics from concept through execution.
- Build repeatable playbooks to scale field programs.
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