Field Marketing Manager

New
L
LiquibaseB2B SaaS, DevOps
Remote, US-BasedFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
Project ManagementHubSpot

Requirements

  • 5+ years of B2B SaaS field marketing, ABM, or event marketing experience.
  • Proven experience generating measurable pipeline through field programs.
  • Experience partnering closely with enterprise sales teams.
  • Experience building account-based marketing campaigns.
  • Experience planning executive-level customer events.
  • Experience working with technology partners or channel organizations.
  • Strong project management and organizational skills.
  • Experience measuring attribution, pipeline influence, and program ROI.
  • Excellent written and verbal communication skills.
  • Comfortable operating in a lean, high-growth environment.
  • Experience with HubSpot, Zoom, or similar event platforms (preferred).
  • Experience marketing to developer, DevOps, or data engineering audiences (preferred).

Responsibilities

  • Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, and virtual experiences.
  • Develop account-based marketing programs aligned to strategic enterprise accounts and expansion opportunities.
  • Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities.
  • Work closely with Customer Success to develop customer marketing events that drive expansion and advocacy.
  • Plan and execute partner marketing activities with cloud providers, technology partners, and GSIs.
  • Develop integrated campaigns including pre-event outreach, digital promotion, and follow-up.
  • Measure pipeline contribution, opportunity acceleration, and overall program ROI.
  • Manage event vendors, budgets, and logistics from concept through execution.
  • Build repeatable playbooks to scale field programs.
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