Associate Director, Paid Social
New
D
Directive ConsultingB2B Digital Marketing
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeManager
Salary$100,000- $135,000 USD with bonus eligibility
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Job Details
- Experience
- 4+ years experience working at a performance/digital marketing agency (bonus for B2B), 2+ years people management experience
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 4+ years experience working at a performance/digital marketing agency (bonus for B2B).
- 2+ years people management experience.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta.
- Understanding of different Ad Units within LinkedIn and Meta (e.g., conversation ads, document ads, CTV).
- Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense, and analytics platforms like Google Analytics/GA4 and Excel.
- Strong understanding of Paid principles including ICP research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data and tell stories with data.
- Proven success with mid-market or enterprise accounts.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Ability to travel to visit clients approximately once per year per client.
Responsibilities
- Lead a pod of up to 8 Social Media Strategists.
- Set the goals for each client engagement within your pod.
- Ensure every client follows best practices and the agency's unique methodology for social advertising.
- Support strategists in overcoming campaign roadblocks and earning client approvals.
- Build structure, create cadences, provide proactive support, and empower the team through clear communication and expectation setting.
- Collaborate with internal teams and clients to drive growth and retention.
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