Associate Director, Social Media
New
D
Directive ConsultingB2B Marketing
Remote USFull-TimeManager
Salary$100,000- $135,000 USD with bonus eligibility
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Job Details
- Experience
- 4+ years experience working at a performance/digital marketing agency (bonus for B2B), 2+ years people management experience
- Required Skills
- People ManagementGoogle AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 4+ years of experience in a performance/digital marketing agency (B2B experience preferred).
- 2+ years of people management experience.
- Deep expertise in paid social advertising, particularly LinkedIn Ads and Meta.
- Understanding of diverse ad units like conversation ads, document ads, and CTV.
- Proficiency in LinkedIn Campaign Manager, ZoomInfo, 6Sense, and similar advertising platforms.
- Ability to analyze performance data using Google Analytics, GA4, and Excel.
- Proven track record with mid-market or enterprise accounts.
- Exceptional project management, prioritization, and organizational skills.
- Strong storytelling abilities with data and strategic articulation.
- Ability to travel to visit clients approximately once per year per client.
Responsibilities
- Lead and mentor a pod of up to 8 Social Media Strategists.
- Set and track strategic goals for client engagements within the pod.
- Ensure client adherence to agency methodologies and advertising best practices.
- Support strategists in overcoming campaign roadblocks to secure client approvals.
- Drive team accountability, build structure, and provide proactive support.
- Manage client relationships to ensure consistent renewals and client satisfaction.
- Identify and surface upsell, cross-sell, and referral opportunities.
- Communicate campaign results and strategic direction to clients and executives.
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