Associate Director, Social Media
New
D
Directive ConsultingB2B Marketing Agency
Remote - United StatesFull-TimeManager
Salary$100,000- $135,000 USD with bonus eligibility
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Job Details
- Experience
- 4+ years experience working at a performance/digital marketing agency (bonus for B2B); 2+ years people management experience
- Required Skills
- People ManagementGoogle AnalyticsMicrosoft Excel
Requirements
- 4+ years of experience in a performance/digital marketing agency (B2B preferred).
- 2+ years of experience in people management.
- Deep expertise in paid social advertising, particularly LinkedIn Ads and Meta.
- Understanding of specific ad units like conversation ads, document ads, and CTV.
- Proficiency with advertising tools including LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Proficiency with analytics tools such as Google Analytics, GA4, and Excel.
- Proven experience with mid-market or enterprise accounts.
- Strong skills in ad copywriting, bid management, and campaign optimization.
- Ability to articulate strategy and tell stories with data.
- Willingness to travel to visit clients approximately once per year per client.
Responsibilities
- Lead a pod of up to 8 Social Media Strategists, setting expectations and building structure.
- Set goals for each client engagement and ensure adherence to best practices in Social Advertising.
- Support strategists in overcoming barriers and earning campaign approvals.
- Conduct 1x1 conversations focused on roadblock resolution and action planning.
- Analyze campaign performance using data to drive optimizations and business results.
- Build client trust to drive renewals, cross-sells, and upsells.
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