Associate Director of Paid Advertising
New
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeDirector
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 5+ years of digital marketing experience. 3+ years in agency setting.
- Required Skills
- Project ManagementGoogle AnalyticsLead Generation
Requirements
- 5+ years of digital marketing experience.
- 3+ years of experience in an agency setting.
- 4+ years of hands-on experience with Search Engine Marketing (SEM) including Performance Max, Shopping, YouTube, Display, Local, and Bing Ads.
- 4+ years of hands-on experience with Meta Ads direct response campaigns.
- 3+ years of management experience.
- Proficiency in Google/Microsoft Office Suite.
- Proficiency in Google Analytics.
- Expert knowledge of funnel marketing and paid advertising strategy.
- Experience with campaign development for large, enterprise-level accounts.
- Experience in Lead Gen and B2B marketing.
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
Responsibilities
- Manage a pod of 3+ paid advertising team members, overseeing bandwidth, sentiment, and professional development.
- Act as a Senior Lead or Account Director for a book of clients, executing workflows and ensuring timely delivery.
- Proactively craft and execute campaign strategies, surfacing opportunities and managing testing roadmaps.
- Monitor account performance, sentiment, and revenue goals to ensure high-quality client deliverables.
- Facilitate monthly health reviews and provide coaching for team members to improve marketing skills.
- Leverage AI technologies to optimize workflows and provide strategic insights for client accounts.
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