Associate Director of Paid Social
New
D
DirectiveDigital Marketing
Remote - United StatesFull-TimeManager
Salary$100,000- $135,000 USD with bonus eligibility
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Job Details
- Experience
- 4+ years experience working at a performance/digital marketing agency; 2+ years people management experience
- Required Skills
- People ManagementGoogle AnalyticsMicrosoft Excel
Requirements
- 4+ years of experience working at a performance/digital marketing agency.
- 2+ years of people management experience.
- Deep expertise in paid social advertising, specifically LinkedIn Ads and Meta.
- Understanding of diverse ad units (conversation ads, document ads, CTV, etc.).
- Proficiency with advertising tools including LinkedIn Campaign Manager, ZoomInfo, and 6Sense.
- Strong understanding of ICP research, ad copywriting, bid management, and campaign optimization.
- Data analysis proficiency using Google Analytics, GA4, Excel, or similar platforms.
- Proven experience with mid-market or enterprise-level accounts.
- Strong project management and communication skills.
- Ability to travel to visit clients approximately once per year per client.
Responsibilities
- Lead and mentor a pod of up to 8 Social Media Strategists.
- Define strategic goals and objectives for each client engagement.
- Ensure consistent application of paid social advertising best practices and methodology.
- Support strategists in overcoming roadblocks and securing campaign approvals.
- Build structure, create cadence, and set clear expectations for the team.
- Drive client results, analyze campaign data, and lead strategy discussions with stakeholders.
- Surface and execute cross-sell and upsell opportunities to reduce churn.
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