Static Ads Designer (Paid Social)

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PairedDirect Response Marketing
ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details

Languages
English
Experience
3+ years
Required Skills
Adobe IllustratorAdobe PhotoshopFigmaGraphic Design

Requirements

  • 3+ years in direct response marketing and design.
  • Excellent written and spoken English proficiency.
  • Strong graphic design skills with a supporting portfolio.
  • Proven experience designing direct response/performance static ads or paid social creative.
  • Proficiency in Adobe Photoshop, Illustrator, Figma, or equivalent software.
  • Strong understanding of Meta ad performance drivers like hooks, layout, and visual hierarchy.
  • Ability to produce multiple test-ready variants efficiently.
  • Comfortable receiving and quickly implementing creative feedback.
  • Highly organized with file handling and meeting delivery deadlines.
  • Portfolio demonstrating direct response or performance static ad design is required.

Responsibilities

  • Design static image ads for Meta (Instagram/Facebook) in 4x5, 1x1, and 9x16 formats.
  • Translate scripts, briefs, and offers into visual concepts that stop the scroll and drive conversions.
  • Produce multiple concept variations per brief to support optimal batch testing volume.
  • Maintain an output of approximately 6–8 ad batches per week.
  • Design supporting assets such as product mockups, testimonials, and UGC-style static frames.
  • Collaborate with Creative Strategists and incorporate feedback from the Director of Performance Creative.
  • Analyze performance data to iterate on designs and identify winning ad styles.
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