Senior CRM Manager (Technical)
P
PionMarketing Technology
United KingdomFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- RESTful APIsJSON
Requirements
- Demonstrable experience building in Iterable or a comparable platform (e.g., Braze, Salesforce Marketing Cloud, Klaviyo) at a technical level.
- Proficiency with Liquid/Handlebars templating.
- Understanding of basic data structures, specifically JSON.
- Experience with event-based triggers and API-level thinking.
- Strong understanding of lifecycle marketing principles.
- A builder's mindset, preferring prototyping and testing over long specifications.
- Experience working with or alongside data/analytics teams on tracking, attribution, or incrementality.
- Comfortable holding technical ownership of CRM systems.
Responsibilities
- Design, build, and maintain complex multi-step journeys in Iterable, including branching logic, dynamic content, and cross-channel orchestration.
- Own the technical relationship with the CRM platform, including data feeds, event tracking, API/webhook integrations, and catalogue/template systems.
- Translate business and lifecycle goals into technical builds while maintaining strategic intent.
- Partner with data/analytics functions to ensure journeys are properly instrumented for measurement and attribution.
- Identify and implement opportunities for scalable execution, such as templating and dynamic content blocks.
- Perform QA and serve as the technical backstop and escalation point for CRM operations.
- Monitor platform roadmaps and recommend new feature adoption for Iterable and adjacent martech.
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