Senior Data Analyst- SEM/PPC
New
T
TripadvisorTravel Technology
Location: LondonFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- SQLData analytics
Requirements
- Bachelor's degree in Business / Maths / Statistics or a related quantitative field.
- 2+ years experience working in a data analytics position, preferably in a digital marketing environment.
- Ability to turn complex data into compelling storytelling and actionable recommendations.
- Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures.
- Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis.
- Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data and bidding.
- Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making.
- Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail.
- Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
Responsibilities
- Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue.
- Seek out and implement improvements to our existing automated paid marketing systems.
- Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
- Apply analytical techniques to measure the true return of our SEM spend.
- Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
- Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans.
- Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights and streamline workflows.
- Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance.
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