Sr. Lifecycle Manager, Engagement
L
Little SleepiesE-commerce, D2C
Remote - within the United StatesFull-TimeSenior
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLA/B testingCRM
Requirements
- 6+ years of experience in Lifecycle Marketing, CRM, or Growth.
- Proven track record in building strategic roadmaps for measurable channel growth.
- Deep experience with major customer engagement platforms such as Klaviyo, Bloomreach, or Iterable.
- Foundational grasp of data schemas and APIs.
- Comfort working with data scientists to productize machine learning models.
- Expert-level knowledge of A/B testing and data analysis (SQL skills are a major plus).
- Comprehensive knowledge of email and SMS best practices and global regulations (GDPR, CCPA, TCPA).
- Self-starter, detail-oriented, and collaborative mindset.
Responsibilities
- Architect the entry journey, owning the strategic roadmap for on-site and off-site acquisition methods.
- Scale high-impact automation programs including Welcome, Lead Conversion, and Abandon flows.
- Identify and design new opportunities throughout the user lifecycle to engage and delight customers.
- Implement innovative methods for 0P data collection, gamification, AI, and predictive modeling.
- Maintain cross-functional partnerships with Site, PMO, Paid Media, Merchandising, and Brand teams.
- Ensure accountability for list health, data hygiene, inbox placement, and global regulatory compliance.
- Operationalize a robust A/B and multivariate testing plan to improve engagement and conversion metrics.
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