Sr. Lifecycle Manager, Engagement
J
JobgetherB2C e-commerce
Based in the United StatesFull-TimeSenior
Salary$115,000 – $125,000
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLMachine LearningA/B testingCRM
Requirements
- 6+ years of experience in Lifecycle Marketing, CRM, Growth Marketing, or a related discipline within a fast-paced B2C e-commerce or direct-to-consumer environment.
- Demonstrated success building strategic lifecycle marketing roadmaps that deliver measurable customer acquisition, engagement, and revenue growth.
- Strong expertise with customer engagement platforms such as Klaviyo, Bloomreach, Iterable, or similar marketing automation technologies.
- Experience collaborating with data science teams to implement AI and machine learning solutions, including predictive models and recommendation systems.
- Advanced analytical skills with deep knowledge of A/B testing methodologies, campaign optimization, and marketing performance analysis; SQL proficiency is considered an advantage.
- Solid understanding of email and SMS marketing regulations, including GDPR, CCPA, TCPA, and industry best practices.
- Excellent communication, collaboration, organization, and project management skills, with a proactive mindset and strong attention to detail.
Responsibilities
- Develop and execute the strategic roadmap for customer acquisition and onboarding experiences, optimizing both on-site and off-site engagement opportunities.
- Lead the design, implementation, and continuous improvement of automated lifecycle programs, including welcome journeys, lead conversion campaigns, and cart or browse abandonment flows.
- Identify new engagement opportunities throughout the customer lifecycle to improve conversion, retention, and customer satisfaction.
- Drive personalization initiatives using zero-party data, AI-powered segmentation, predictive modeling, and gamification techniques to deliver highly relevant customer experiences.
- Partner closely with teams across digital experience, merchandising, paid media, brand marketing, product management, and customer loyalty to ensure seamless customer journeys.
- Monitor campaign performance, deliverability, database health, compliance, and customer engagement metrics while maintaining high standards for data quality and governance.
- Establish a rigorous testing framework through A/B and multivariate experiments to continuously optimize campaign performance and achieve key business objectives.
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