Director, Marketing Operations
New
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GoCanvasMarketing Operations
United StatesFull-TimeDirector
Salary129,400 - 161,800 USD per year
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Job Details
- Experience
- 8–12+ years
- Required Skills
- SalesforceHubSpotData analytics
Requirements
- 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems.
- Prior experience leading and developing marketing operations or marketing technology teams.
- Deep expertise in Marketo, HubSpot, and Salesforce.
- Proven experience building marketing dashboards, reporting frameworks, and attribution models.
- Strong knowledge of lead management, lifecycle marketing, and marketing-to-sales processes.
- Experience managing large cross-functional technical projects.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Ability to leverage AI, automation, and emerging technologies to improve marketing efficiency.
- Experience working with cross-functional stakeholders including sales, partner teams, and external vendors.
- Highly organized with the ability to prioritize initiatives and drive speed of execution.
Responsibilities
- Own and optimize the marketing technology stack across GoCanvas and SiteDocs brands.
- Design and manage the end-to-end lead lifecycle, including lead capture, routing, scoring, and handoff.
- Oversee the marketing automation team to execute campaigns, nurture tracks, and lifecycle programs.
- Build and maintain marketing dashboards, reporting infrastructure, and attribution models.
- Lead complex cross-functional initiatives such as platform migrations and system integrations.
- Deliver actionable insights to inform marketing strategy and executive decision-making.
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