Marketing Lead
New
J
JobgetherTechnology
IndiaFull-TimeLead
SalaryCompetitive salary of up to INR 40,00,000 depending on experience, plus equity opportunities.
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Job Details
- Experience
- 12+ years
- Required Skills
- SEODigital MarketingHubSpot
Requirements
- 12+ years of experience leading marketing functions with responsibility across multiple channels and initiatives.
- Proven experience developing integrated marketing strategies covering brand, content, demand generation, paid media, and marketing operations.
- Strong understanding of digital marketing, SEO, website optimization, campaign performance, and conversion strategies.
- Hands-on experience with marketing automation platforms such as HubSpot or equivalent tools.
- Experience managing paid advertising platforms including Google Ads and LinkedIn Ads, with ownership of budgets and performance reporting.
- Demonstrated ability to measure pipeline contribution, ROI, and marketing effectiveness for senior leadership.
- Strong ability to use AI tools to improve marketing workflows, content production, campaign development, and analytics.
- Excellent written and verbal communication skills.
- Strong attention to detail, organizational skills, and ability to manage multiple priorities independently.
- Comfortable working in a remote-first, fast-paced, startup or scale-up environment.
Responsibilities
- Develop and execute the India go-to-market strategy aligned with broader business objectives, including brand positioning, messaging, campaigns, and customer touchpoints.
- Build and optimize demand generation initiatives across paid, organic, email, social, content, SEO, and partner channels to create a consistent pipeline of qualified leads.
- Own product marketing activities, including positioning, messaging frameworks, sales enablement materials, and launch campaigns.
- Manage marketing operations, including automation workflows, lead lifecycle processes, campaign attribution, reporting, and performance tracking.
- Analyze marketing performance, website effectiveness, and campaign ROI to identify opportunities for improvement and growth.
- Develop strategic partnerships with ecosystem organizations, industry groups, investors, and relevant market stakeholders.
- Lead corporate communications, thought leadership initiatives, PR activities, webinars, and community-building programs.
- Manage marketing budgets, quarterly planning, resource allocation, and investment decisions to maximize commercial impact.
- Use AI-powered tools and emerging technologies to improve content creation, campaign execution, reporting, and operational efficiency.
- Collaborate with distributed teams across different regions while maintaining strong communication and alignment.
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