Senior Manager, Retention and Lifecycle
New
G
GrünsNutrition, Subscription
United StatesFull-TimeManager
Salary$130,000-$160,000 plus bonus
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Job Details
- Experience
- 5-8+ years
- Required Skills
- Artificial IntelligenceCRM
Requirements
- 5-8+ years of in-house experience in lifecycle, retention, or CRM at a consumer subscription brand.
- Proven ability to own both automated flows and one-off campaigns end-to-end.
- Experience running structured testing roadmaps with real holdouts and reporting incremental impact.
- Hands-on experience implementing personalization or data enrichment tools.
- Proficiency using AI as a core component of building, testing, sending, and reporting.
- Comfort with high-speed, high-craft environments and ambiguity.
- Strong partnership skills for collaboration with ecomm, paid, CX, and data teams.
- Bonus: Experience in roles involving both subscription and retail presence.
Responsibilities
- Own 1:1 personalization across current (email, SMS, direct mail) and future testing channels.
- Manage end-to-end automated lifecycle flows including welcome, post-purchase, billing, winback, and conversion.
- Transition program from manual production to an always-on, AI-driven testing and optimization engine.
- Build email and SMS list growth strategies beyond standard on-site capture.
- Evaluate and implement customer data enrichment tools to inform message, channel, and timing decisions.
- Lead an offshore production team focused on design, build, and QA to drive system automation.
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