Fractional GTM Enablement Lead
New
S
StepfulWorkforce Solutions
Remote, United StatesContractLead
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisMicrosoft ExcelHubSpotGoogle WorkspaceCRM
Requirements
- B2B-specific GTM enablement experience with a track record of taking initiative and owning the function.
- Proven experience building and delivering enablement programs that drive revenue and performance.
- Experience thriving in a startup environment with evolving processes.
- Exceptional organization and strategic prioritization skills.
- Strong communication and stakeholder management abilities.
- Data-driven mindset with proficiency in Google Suite and Excel.
- Ability to manage and analyze CRM data.
- Proficiency in AI tools (including LLMs) with a clear application strategy for GTM.
- Nice to have: Experience in EdTech or healthcare.
- Nice to have: Experience in B2B2C settings.
- Nice to have: Knowledge of learning best practices.
- Nice to have: Experience using Gong and HubSpot.
Responsibilities
- Identify and prioritize key GTM enablement areas aligned with business priorities.
- Lead cross-functional planning, collaboration structures, and enablement forums.
- Act as a connector between commercial teams and B2B product, learning, ops, and marketing.
- Build and maintain a knowledge management structure leveraging AI to house GTM materials.
- Develop and execute communications approaches to ensure timely information delivery to GTM teams.
- Collaborate with SMEs to identify necessary GTM knowledge and skills.
- Design and facilitate training experiences to support adoption and behavior change.
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