Sr. Manager, Lifecycle Marketing
A
ArticulateB2B SaaS
This is a US-based role and can be performed remotely from anywhere within the United States.Full-TimeManager
Salary$129,900 - $172,144 a year
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Job Details
- Experience
- 8+ years of experience in lifecycle marketing
- Required Skills
- Project ManagementData AnalysisPeople Management
Requirements
- 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization.
- Expertise in lifecycle marketing best practices, especially in a product-led growth environment.
- Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools).
- Experience managing direct reports and developing high-performing individual contributors.
- Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership.
- Strong analytical skills and ability to translate performance data into actionable insights.
- Excellent prioritization and project management abilities.
- Outstanding verbal and written communication skills.
- High attention to detail and commitment to quality.
- Four-year college degree or equivalent experience.
Responsibilities
- Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell.
- Establish clear KPIs across the funnel to drive measurable impact on pipeline, trial conversion, and expansion revenue.
- Manage and develop three direct reports, providing coaching, feedback, and career development.
- Act as a player-coach to guide troubleshooting, QA complex workflows, and elevate team capabilities.
- Collaborate with Creative, Product Marketing, Sales, and Customer Success teams to ensure messaging alignment and deepen product adoption.
- Present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders.
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