Senior PPC Manager
New
S
SimpleTigerB2B SaaS Marketing
100% remote work environmentFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of hands-on experience
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 5+ years of hands-on experience managing and optimizing PPC or paid social campaigns.
- Proven record of managing advertising budgets across Google Ads and LinkedIn Ads, with Facebook/Instagram experience.
- Deep understanding of Google Ads (Search, Display, Remarketing, YouTube, Performance Max) and bidding strategies.
- Strong working knowledge of LinkedIn Ads, Facebook Ads Manager, and full-funnel B2B campaign strategy.
- Proficiency with Google Analytics, Google Tag Manager, and Looker Studio.
- Experience building campaigns from scratch and taking ownership of paid media accounts.
- Strong analytical skills to interpret data and identify trends.
- Familiarity with B2B SaaS funnel metrics (MQLs, SQLs, CAC, LTV).
- Excellent written, verbal, and presentation skills.
- Highly organized with the ability to manage multiple client accounts simultaneously.
- Experience with HubSpot or similar CRM and marketing automation platforms is strongly preferred.
- Google Ads and Meta Blueprint certifications are a plus.
Responsibilities
- Develop and lead comprehensive paid media strategies tailored to each client’s growth stage and business goals.
- Independently build, launch, manage, and optimize campaigns across Google Ads, LinkedIn, Facebook, and Instagram.
- Monitor and optimize campaigns against key performance metrics like CTR, CPC, CPL, CPA, and ROAS.
- Analyze performance data to provide actionable insights and recommendations to clients and stakeholders.
- Partner with internal SEO, content, and design teams to align ad creative and messaging with broader demand-generation initiatives.
- Manage paid media budgets and provide recommendations on spend allocation and scaling.
- Lead client-facing reporting and performance discussions to turn complex data into business insights.
- Provide mentorship and quality assurance support to junior team members.
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