Growth Paid Acquisition Specialist III
New
M
Modern Family LawFamily Law
California, United StatesFull-TimeSenior
Salary100,000 - 115,000 USD per year
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Job Details
- Experience
- 4 years
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field.
- Minimum 4 years of experience in PPC, paid search, SEM, or performance marketing.
- Proven track record of growing paid programs and scaling qualified lead volume.
- Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).
- Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
- Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
- Experience managing budgets with a disciplined, results-focused approach.
- Strong analytical skills with the ability to turn campaign data into actionable decisions.
- Ability to work independently and collaborate across multiple teams.
- Clear communication skills for reporting performance to stakeholders.
Responsibilities
- Manage search, Local Services Ads, display, and video campaigns across all active markets.
- Plan, prepare, and launch Google Ads, Local Services Ads, and CTV campaigns for new location openings.
- Scale proven campaigns and tests across new budgets, markets, and audiences.
- Optimize lead quality by utilizing HubSpot and Salesforce data to improve cost per qualified lead.
- Track, score, and attribute inbound calls using CallRail data for campaign optimization.
- Collaborate on landing page, offer, and funnel testing to increase conversion rates.
- Develop forecasts and budget plans in partnership with Finance and Sales teams.
- Research and manage paid legal directories such as Justia and Super Lawyers.
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