Associate Vice President of Digital Marketing Strategies
New
E
enrollmentFUELHigher Education
Remote (U.S.)Full-TimeVp
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementAdobe Creative SuiteStrategySEOMicrosoft OfficeDigital MarketingCanva
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s degree preferred).
- Extensive experience developing, managing, and optimizing digital marketing campaigns.
- Comprehensive knowledge of digital marketing platforms, advertising metrics, and analytics.
- Experience in higher education marketing preferred.
- Strong understanding of search engine and AI optimization.
- Proficiency with Microsoft Office, Adobe Creative Suite, and Canva.
- Proven leadership experience with the ability to manage and motivate a remote team.
- Strong project management and problem-solving abilities.
- Ability to travel periodically (2–4x per year).
Responsibilities
- Serve as the primary strategic advisor to client institutions on digital advertising initiatives.
- Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners.
- Analyze past campaign performance to develop strategies that optimize ad budget and maximize outcomes.
- Oversee the development of keyword strategies, advertising copy, landing page content, and creative assets that drive engagement and conversion.
- Manage digital marketing and marketing automation team members.
- Support retention and growth within client partnerships by identifying opportunities to expand digital services.
- Partner with sales, client services, and operations teams to support discovery, solution design, and proposals.
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