Senior Vice President, Integrated Marketing
New
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HighwireMarketing Communications
California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.Full-TimeVp
Salary175,000 - 249,000 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- Business DevelopmentDigital MarketingData analytics
Requirements
- 12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership.
- Significant experience in a mid-sized or large agency environment.
- Proven experience leading integrated marketing functions, including building capabilities and scaling teams.
- Demonstrated experience supporting enterprise, B2B, technology, or high-growth brands.
- Strong track record of growing client relationships and serving as a trusted advisor to senior executives.
- Deep expertise across integrated marketing disciplines (brand strategy, creative, paid media, social, influencer, content, analytics, communications).
- Experience leading cross-functional teams and delivering complex, multi-channel campaigns.
- Proven ability to build scalable processes, improve operational efficiency, and manage budgets.
- Exceptional executive presence and ability to influence stakeholders.
- Experience developing award-winning campaigns and thought leadership materials.
Responsibilities
- Lead the growth and performance of integrated marketing programs across priority client accounts.
- Build, scale, and oversee Highwire’s integrated marketing function, including defining offerings and developing capabilities.
- Partner with the EVP, Integrated Solutions to productize integrated solutions and drive adoption.
- Establish operational frameworks, processes, and tools to enable effective collaboration and delivery.
- Drive new business growth by identifying opportunities and contributing to pitches.
- Serve as a senior strategic advisor to clients, connecting brand, communications, and business objectives.
- Lead collaboration across strategy, creative, insights, PR, social, paid, and account teams.
- Own the operational performance, profitability, and effectiveness of integrated marketing initiatives.
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