Field Marketing Manager / Senior Manager
New
V
Veeva SystemsLife Sciences
#RemoteGermanyFull-TimeManager
Salary60,000 - 110,000 EUR
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Job Details
- Experience
- 4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
- Required Skills
- Digital Marketing
Requirements
- 4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
- Self-directed and able to manage multiple stakeholders, priorities, and projects
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Proficient in delivering content via social media tools such as LinkedIn
- Growth-minded and a team player
- Experience developing and executing account-based marketing programs (nice to have)
- Experience with customer retention, cross-selling, and upselling campaigns (nice to have)
- Experience using Marketo (nice to have)
- Life sciences industry experiences (nice to have)
Responsibilities
- Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, and KPIs for the year
- Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
- Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement, etc.
- Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
- Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
- Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting
- Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making
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