Senior Product Marketing Manager

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TCP SoftwareB2B SaaS Technology
Plano, Texas, United StatesFull-TimeSenior
Salary not disclosed
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Job Details

Experience
5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position

Requirements

  • 5-7 years of experience in product marketing.
  • Minimum 1-2 years in a senior position preferred.
  • Experience in B2B/SaaS technology.
  • Bachelor’s degree preferred.
  • Ability to write clearly and distill complex concepts into value statements.
  • Demonstrated success in managing go-to-market for software and service products.
  • Strong quantitative and creative problem-solving skills.
  • Exceptional communication skills.
  • Comfortable working in a fast-paced environment with high ambiguity.
  • Self-motivated with a strong sense of ownership.

Responsibilities

  • Develop market intelligence by studying buyers, market trends, and competitive landscapes.
  • Construct product messaging that clearly articulates the value of TimeClock Plus.
  • Collaborate on go-to-market strategies, including persona interviews and core use case definition.
  • Create sales and partner enablement content and conduct competitive battlecard training.
  • Manage product launches and product packaging, including pricing and naming structures.
  • Define and build campaign programs in collaboration with Demand Gen and marketing leadership.
  • Serve as a primary spokesperson for the product to analysts, press, and customers.
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