Senior Manager, Product Marketing
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeManager
Salary100,000 - 130,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Stakeholder management
Requirements
- 6+ years of B2B SaaS product marketing experience.
- Demonstrated record of developing positioning, messaging, competitive intelligence, and go-to-market strategies.
- Experience partnering cross-functionally with Product, Sales, Marketing, and Customer Success teams.
- Demonstrated ability to lead projects and influence strategic decisions across multiple teams.
- Experience mentoring and developing team members, promoting accountability.
- Strong understanding of product marketing fundamentals, competitive analysis, and sales enablement.
- Highly organized and detail-oriented, with the ability to manage multiple priorities.
- Excellent written, verbal, presentation, and stakeholder communication skills.
- Strong analytical and strategic thinking skills.
- Experience using AI and automation tools for market research or competitive intelligence.
- Willingness to travel up to 5% annually.
Responsibilities
- Build and implement standardized go-to-market frameworks covering positioning, messaging, launch tiering, release governance, and customer marketing processes.
- Develop and maintain a comprehensive GTM playbook that defines launch processes, ownership, success metrics, and product marketing best practices.
- Own portfolio-level positioning and messaging, creating differentiated value propositions tailored to industries, personas, and product lines.
- Establish and maintain competitive intelligence resources, including quarterly battlecards, market research, win/loss analysis, and actionable recommendations.
- Use AI and automation tools to strengthen market research, competitive monitoring, and intelligence-gathering processes.
- Develop retention-focused messaging that communicates customer value and proactively addresses key churn risks.
- Lead product launch planning and execution, maintaining a master launch calendar and coordinating cross-functional stakeholders.
- Create sales and customer enablement materials, including presentations, one-pagers, talk tracks, release communications, and customer success stories.
- Manage and mentor Product Marketing Specialists while fostering accountability, documentation practices, and data-driven decision-making.
View Full Description & ApplyYou'll be redirected to the employer's site
