Director of Marketing
New
C
CleraFintech Construction Lending
Fully remote role open to candidates anywhere in the United States, all four US time zones, with core collaboration hours skewing Mountain to PacificFull-TimeDirector
Salary140,000 - 200,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 5+ years of B2B marketing experience in software or services, ideally in fintech, construction tech, or real estate tech.
- Proven track record in full-funnel demand generation: content, events, and pipeline development.
- Hands-on experience with social media, influencer, and referral marketing programs.
- Experience creating and managing events, including large trade shows and community-style events.
- Strong brand development and messaging skills for complex products.
- Data-driven mindset with experience building dashboards, measuring ROI, and pipeline attribution.
- Proficiency with marketing technology stacks, CRM, and marketing automation tools.
- Experience with budget ownership, planning, forecasting, and managing spend.
- Strong cross-functional collaboration skills with sales, product, and customer success.
- Startup or small-company background with experience building functions from scratch.
- Must be based in the United States.
Responsibilities
- Own and build the entire marketing function—strategy, execution, and team—from the ground up.
- Lead event marketing including trade shows, local happy hours, and speaking events.
- Develop and execute social media and content strategy for B2B and investor-facing audiences.
- Build out influencer and referral network programs targeting real estate investors, flippers, and builders.
- Drive database and lifecycle marketing to nurture prospects and expand accounts.
- Own product marketing, including positioning, messaging, and go-to-market campaigns.
- Partner with sales to understand personas and industry dynamics.
- Manage the marketing budget, planning, forecasting, and ROI attribution.
- Build and maintain marketing dashboards and performance metrics.
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