Senior Product Marketing Specialist
New
R
RoadieLogistics and Delivery
REMOTEFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years
- Required Skills
- Project Management
Requirements
- 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy
- Experience with product launches is strongly preferred
- Proven ability to influence and drive outcomes across interdisciplinary teams (Sales, Marketing, Product, Operations)
- Strong storytelling and communication skills, with the ability to translate complex product capabilities into clear, compelling narratives for technical and non-technical audiences
- Deep curiosity about market trends, customer behavior, and emerging opportunities
- Excellent project management skills, with experience managing complex initiatives across multiple stakeholders
- A collaborative, resourceful, and solutions-oriented mindset, with the flexibility to thrive in a fast-paced, evolving environment
Responsibilities
- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments
- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes, translating technical developments into clear, compelling driver communications
- Build integrated product marketing plans that introduce, grow, and mature Roadie’s product offerings
- Develop messaging frameworks, value propositions, and content that resonate with diverse audiences throughout the driver journey
- Collaborate with Communications on the annual messaging guide, grounding recommendations in driver insights, product knowledge, and organizational priorities
- Anticipate communication needs from the product roadmap and plan the right mix of blog posts, automated updates, social content, and paid media insights
- Turn product performance, customer feedback, and competitive intelligence into actionable recommendations for product roadmaps, positioning, and GTM teams
- Track launch success, adoption, engagement, retention, and message resonance, translating results into recommendations for leadership
- Optimize Braze Canvas flows, tagging structures, and data points to improve segmentation, reporting accuracy, and experimentation capabilities
View Full Description & ApplyYou'll be redirected to the employer's site
