Senior Analyst, Insights & Paid Media
New
J
JobgetherMarketing Analytics
United StatesFull-TimeSenior
SalaryCompetitive salary range based on location, experience, qualifications, and market conditions. Annual bonus eligibility based on individual and company performance.
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- PythonSQLMicrosoft Power BIGoogle AnalyticsTableauLookerR
Requirements
- 8+ years of experience in paid media, performance marketing, or digital marketing analytics.
- Deep knowledge of advertising platforms including Google Ads, Microsoft Advertising, Meta Business Manager, and LinkedIn.
- Strong understanding of media measurement concepts such as CPA, ROAS, attribution, and incrementality.
- Experience creating dashboards using tools like Google Analytics, Tableau, Looker, Power BI, or advanced Excel.
- Demonstrated ability to translate complex business questions into structured analyses and actionable recommendations.
- Experience with AI-enabled marketing tools, automated bidding, or predictive audiences.
- Familiarity with SQL, Python, or R is preferred.
- Experience with media mix modeling or multi-touch attribution is preferred.
- Background in B2B SaaS, technology, or fintech is a plus.
- Relevant certifications such as Google Ads or Google Analytics are preferred.
Responsibilities
- Own performance reporting and analysis across paid search, paid social, display, video, and programmatic campaigns.
- Analyze key performance indicators like CTR, CPC, CPA, ROAS, and conversion rates to optimize campaign performance.
- Provide data-driven recommendations to improve budget allocation, bidding strategies, and channel efficiency.
- Support tracking, tagging, and measurement quality assurance for accurate reporting.
- Analyze full-funnel media performance by connecting advertising investments to revenue contribution.
- Build and maintain dashboards and reporting frameworks to communicate marketing impact.
- Design and evaluate A/B tests, audience experiments, and creative tests.
- Collaborate with Analytics, Data Science, and Marketing Operations teams to promote data-driven decision-making.
View Full Description & ApplyYou'll be redirected to the employer's site
