Growth Marketing Manager
C
CarewellE-commerce, Care Services
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4–6 years
- Required Skills
- Lead Generation
Requirements
- 4–6 years of experience in growth, paid social, or demand-generation marketing.
- Strong background in e-commerce or direct-to-consumer (DTC) marketing.
- Hands-on expertise managing paid social platforms, specifically Meta (TikTok, YouTube, or display experience is a plus).
- Proven track record of designing, running, and analyzing structured marketing experiments.
- Proficiency in managing budgets with a focus on business impact metrics (e.g., ROAS, CPA, LTV).
- Ability to write clear creative briefs and personally produce or edit creative assets.
- Strong communication skills with the ability to simplify complex data findings into actionable recommendations.
- Comfort working in ambiguous environments with a strong bias for action.
- Experience in health, medical supply, or caregiving-adjacent brands is a plus.
Responsibilities
- Own demand-generation strategy for brand, private label, and Care Services.
- Formulate and execute a prioritized, hypothesis-driven testing roadmap across paid social and new awareness channels.
- Manage daily paid social campaign execution, budget pacing, and creative testing.
- Collaborate with designers to develop creative assets and briefs, while producing or editing content when necessary.
- Partner with the analytics team to measure campaign outcomes and improve business metrics like acquisition and enrollment.
- Coordinate with search agency partners to ensure awareness and capture efforts complement each other.
- Optimize landing experiences and enrollment flows to convert generated demand.
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