Media Buyer - Programmatic
C
Channel FactoryMarketing Technology
United States, US time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience; 1+ years of YouTube AdWords video auction experience
- Required Skills
- Microsoft ExcelData analytics
Requirements
- Bachelor's degree (BA/BS).
- 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience.
- 1+ years of YouTube AdWords video auction experience.
- Proficiency in Excel calculations, pivot tables, and graphs.
- Strong interpersonal communication skills in-person, on the phone, or virtually.
- Ability to manage and prioritize multiple campaigns across US time zones, platforms, and ad formats.
- Analytical mindset with an entrepreneurial spirit and drive to test creative buying techniques.
- Highly organized and detail-oriented with a proactive, solution-oriented approach.
- Collaborative and self-directed professional.
- Willingness to travel occasionally for in-person collaboration, meetings, or training.
Responsibilities
- Flawlessly create and launch video campaigns across multiple platforms, including but not limited to YouTube, Google Video Partners, Facebook, etc.
- Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations.
- Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution.
- Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns.
- Act as the technical point of contact for internal teams and clients.
- Communicate new product updates/features and value to internal teams.
- Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products.
- Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns.
- Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends.
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