Marketing Strategy and Analytics Manager
New
T
TwilioMarketing Analytics
Remote - IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- PythonSQLBusiness IntelligenceData science
Requirements
- 6+ years of experience in marketing analytics, business intelligence, or data science.
- Track record of directly influencing marketing strategy through data.
- Strong proficiency in Python and SQL for analysis.
- Comfortable working with large, messy marketing datasets.
- Hands-on exposure to Media Mix Modeling concepts and at least one MMM tool or framework (e.g., Robyn, Meridian).
- Solid grounding in statistics and experimental design (e.g., regression, A/B testing, geo-lift/incrementality testing).
- Demonstrated ability to partner with senior stakeholders (Marketing, Sales, Finance) and turn analysis into decisions.
- Excellent communication and storytelling skills for technical and non-technical audiences.
- Solid understanding of digital and traditional media channels and B2B/B2C marketing funnels.
Responsibilities
- Act as the trusted analytics advisor to global and regional marketing leaders to shape budget, channel, and campaign decisions.
- Apply and extend outputs from the MMM data science team, interpreting results and running scenario analyses.
- Build and maintain incremental analyses like geo-lift tests and channel diagnostics to enrich model-driven recommendations.
- Own end-to-end analytics across B2B and B2C marketing funnels, from data extraction to executive reporting.
- Partner with the central MMM data science team to ensure model assumptions reflect business context.
- Write production-quality Python/SQL for analysis and build reusable dashboards to scale insight generation.
- Deliver compelling narratives and presentations to senior stakeholders across Marketing, Sales, Product, and Finance.
- Partner with regional analytics business partners in EMEA and APJ to ensure consistency.
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