Senior Lead - Marketing Operations & Strategy
New
B
BrowserStackB2B SaaS
The role requires the candidate to be based in MumbaiFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6 - 8 years of experience
- Required Skills
- Project ManagementSQLData AnalysisSalesforceMarket Research
Requirements
- 6-8 years of professional experience, with at least 6 years in strategy or management consulting or high-impact corporate strategy in B2B SaaS/technology.
- Minimum 5 years of experience in marketing strategy and research roles using secondary and tertiary methods.
- Strong proficiency in SQL for reporting, analysis, and insights generation.
- Hands-on experience with CRM tools, specifically Salesforce.
- Familiarity with research and lead generation tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, or Traxcn.
- Proven experience in ICP (Ideal Customer Profile) identification across various segments.
- Advanced data analysis skills with the ability to summarize complex, large-scale data sets.
- Strong project management skills with the ability to handle multiple non-congruent timelines.
- MBA from a top-tier institution is a strong plus.
- IIT or technology-related qualification is a strong plus.
Responsibilities
- Partner with functional leaders across Marketing and GTM to develop shared priorities, growth strategies, and operational plans.
- Act as a liaison between Marketing and GTM teams including Sales, Strategy, and Financial Planning.
- Design and execute quantitative and qualitative research to inform marketing, brand, and product strategies.
- Conduct in-depth analysis of market trends, competitive landscapes, and industry developments to inform executive decision-making.
- Maintain marketing database hygiene, including data cleansing, enrichment, and mapping large volumes of structured and unstructured information.
- Handle end-to-end CRM management in Salesforce, including quality checks, reporting, and account/contact enrichment.
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