Social Media Manager
I
Institute of Metacognitive ProgrammingCoaching and Training
ArmeniaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Russian
- Experience
- Minimum 2 years
- Required Skills
- Data analytics
Requirements
- Proven experience as a Social Media Manager (minimum 2 years) with a portfolio of accounts and campaigns managed.
- Fluent Russian - necessary to maintain the brand voice, respond to audience comments and messages, and manage content across Russian-language social media platforms.
- Excellent written communication, grammatical precision, and a refined visual sense.
- Deep understanding of social media algorithms, organic growth mechanics, and content psychology.
- Ability to adapt and emulate an author or brand voice while preserving meaning and nuance.
- Analytical mindset: not just reporting metrics, but interpreting audience behavior and deriving actionable insights.
- Strong understanding of content psychology: knowing not just what to post, but why it will resonate.
- Self-motivated, independent, and proactive in problem-solving and content strategy.
Responsibilities
- Manage and grow IMCP's social media accounts, including Instagram, Telegram, Threads, VK, TikTok, and other emerging platforms.
- Deeply understand and internalize the brand voice, rhythm, and visual style, posting content that is consistent with IMCP's values and tone.
- Create and schedule posts accurately and on time, ensuring precise alignment with the brand's messaging.
- Adapt content for various platforms, maintaining engagement and relevance while respecting each platform's mechanics and audience behavior.
- Monitor social media performance metrics, analyze audience behavior, and provide actionable insights to improve engagement, retention, and organic growth.
- Track trends in Reels, sounds, formats, and platform mechanics, applying them strategically and thoughtfully.
- Manage audience interactions, including comments and direct messages, with professionalism and authenticity.
- Listen to the audience, identify what resonates, detect spikes in reach or engagement, and propose informed solutions to maximize impact.
- Focus on measurable results: driving organic growth, retention, engagement, loyalty, and lead generation according to strategy and goals.
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