Content Marketing Manager
New
S
SprykerB2B SaaS Commerce
Remote - EuropeFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluency in English is required; German language skills are a strong advantage
- Experience
- 3–5 years
- Required Skills
- Google AnalyticsSEOHubSpotSEMrush
Requirements
- 3–5 years of content marketing experience, ideally at a B2B SaaS or technology company.
- Proven ability to write and edit high-quality long-form and short-form content independently.
- Experience generating content for multi-channel campaigns (email, social, paid amplification).
- Solid understanding of B2B buyer journeys and funnel stages.
- Hands-on experience with a CMS (e.g., WordPress, Contentful).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Comfortable using analytics tools like Google Analytics or SEMrush.
- Familiarity with project management tools such as Jira, Confluence, or Notion.
- Appetite for working in an AI-augmented content workflow.
- Fluency in English.
Responsibilities
- Develop and execute a content marketing strategy aligned to Spryker’s pipeline and brand goals.
- Plan and run integrated content campaigns targeting key personas with a primary focus on the DACH region.
- Collaborate with product marketing, demand generation, and sales to translate messaging frameworks into compelling copy.
- Manage the editorial calendar across owned and earned channels.
- Repurpose and localise global content assets for DACH audiences.
- Track and report on content performance using metrics like traffic, engagement, and MQL contribution.
- Support SEO strategy through keyword-informed planning and content optimization.
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