- Develop and execute a content marketing strategy aligned to Spryker’s pipeline and brand goals.
- Plan and run integrated content campaigns targeting key personas with a primary focus on the DACH region.
- Collaborate with product marketing, demand generation, and sales to translate messaging frameworks into compelling copy.
- Manage the editorial calendar across owned and earned channels.
- Repurpose and localise global content assets for DACH audiences.
- Track and report on content performance using metrics like traffic, engagement, and MQL contribution.
- Support SEO strategy through keyword-informed planning and content optimization.