Staff Engineer, Salesforce Marketing Cloud
New
J
JobgetherMarketing Technology
IndiaFull-TimeStaff
Salary not disclosed
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Job Details
- Experience
- 5.5+ years
- Required Skills
- SQLHTMLCSSRESTful APIs
Requirements
- Bachelor's or Master's degree in Computer Science, Information Technology, or a related discipline.
- 5.5+ years of professional experience with strong hands-on expertise in Salesforce Marketing Cloud development and implementation.
- Strong knowledge of Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.
- Advanced proficiency in SQL, Data Extensions, audience segmentation, and customer data management.
- Experience developing responsive and personalized email templates using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
- Proven experience managing email campaigns, customer journeys, triggered communications, lifecycle campaigns, and marketing automation workflows.
- Strong understanding of personalization strategies, campaign automation, and customer engagement best practices.
- Experience integrating Salesforce Marketing Cloud with external systems using APIs.
- Knowledge of email testing, deliverability best practices, IP/domain reputation management, and campaign performance optimization.
- Ability to troubleshoot campaign, automation, integration, and data-related issues within Salesforce Marketing Cloud.
- Experience working independently within Agile, geographically distributed teams.
Responsibilities
- Develop, configure, and deploy marketing campaigns, customer journeys, and automation workflows using Salesforce Marketing Cloud.
- Design and build responsive, dynamic, and personalized email templates utilizing HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
- Configure and manage key Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.
- Develop SQL queries, create and maintain Data Extensions, implement audience segmentation, and execute personalization strategies.
- Integrate Salesforce Marketing Cloud with external platforms through APIs, ensuring reliable data synchronization and seamless system connectivity.
- Monitor email deliverability, campaign performance, IP/domain reputation, and recommend optimization strategies to improve marketing effectiveness.
- Act as a module lead and primary point of contact for assigned business units or markets, providing technical leadership and guidance.
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