Director of Demand Generation
M
MISUMI AmericasManufacturing Solutions
Remote - USAFull-TimeDirector
Salary155,000 - 185,000 USD per year
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Job Details
- Required Skills
- Data AnalysisLead GenerationBudget management
Requirements
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability, comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Responsibilities
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap, identifying new opportunities and scaling high-performing channels.
- Partner with sales to maintain MQL quality standards and ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Diagnose funnel drop-off points and propose solutions to improve conversion.
- Track KPIs such as MQLs, signups, new accounts, and revenue.
- Oversee the creation of ads, landing pages, and content to support demand generation.
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