Lead Copywriter

G
G2B2B SaaS
Remote (US)Full-TimeLead
Salary100,000 - 130,000 USD per year
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Job Details

Requirements

  • 6-8 years of experience writing in-house or for an agency.
  • 2-4 years of experience specifically within B2B SaaS.
  • Excellent ability to create and maintain brand messaging.
  • Deep knowledge of copy nuances tailored to specific campaign goals.
  • Strong understanding of channel-specific writing requirements.
  • Strategic POV on copy across the full marketing funnel (TOFU to LOFU).
  • Strong understanding of B2B SaaS industry challenges and products.
  • High standards for copywriting excellence.
  • Proven ability to negotiate with Design and Marketing teams.
  • Excellent storytelling skills combining brand, goals, and creative taste.
  • Adept at providing constructive feedback.
  • Proven, repeatable process for developing high-quality copy.

Responsibilities

  • Create, maintain, and update brand copywriting and tone guides.
  • Develop copy throughout the funnel, from brand awareness to conversion.
  • Evolve brand tone vision and tactical copy philosophies.
  • Define and optimize overall copy processes for the organization.
  • Provide consistent copy direction for media, design, and animation teams.
  • Identify brand tone opportunities and define creative briefs.
  • Architect messaging themes for brand and marketing campaigns alongside the Creative Director.
  • Present copy strategy to stakeholders, articulating business impact and data-driven insights.
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100,000 - 130,000 USD per year
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