Senior Marketing Operations Specialist
New
S
Sanity.ioB2B SaaS
North America (remote)Full-TimeSenior
SalaryCompetitive stock options program and location-based salary
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisSalesforce
Requirements
- 7+ years of experience in marketing operations at a B2B SaaS company.
- Deep hands-on expertise in Marketo and Salesforce.
- Proven track record of building and optimizing marketing automation programs that drive pipeline generation.
- Strong understanding of the B2B buyer journey and account-based marketing (ABM) strategies.
- Experience with intent data platforms and lead lifecycle management (MQL/SQL definitions).
- Experience partnering with SDR and sales teams on lead routing and handoff SLAs.
- Data-fluent with the ability to frame analytical briefs and collaborate with data teams.
- Experience managing marketing tech stack integrations (intent data, ABM, enrichment tools).
- Strong interest in applying AI to automate and scale marketing programs.
Responsibilities
- Partner with demand gen and sales teams to build operational infrastructure for pipeline generation targets.
- Model and analyze the full-funnel customer journey to identify performance gaps and provide data-driven recommendations.
- Manage marketing data quality, including deduplication, normalization, and enrichment.
- Execute technical implementation of demand gen and ABM campaigns from brief to launch.
- Partner with SDR teams on lead routing, MQL-to-SAL handoffs, and follow-up SLAs.
- Maintain the Marketo-Salesforce sync and integrations with third-party tools.
- Implement and govern lifecycle nurture and ABM programs within Marketo.
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