Senior Director, Digital Marketing
New
S
Sprout SocialB2B SaaS
Remote USFull-TimeDirector
Salary$192,400.00 – $200,000.00 annually
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Job Details
- Experience
- 12+ years of digital marketing experience
- Required Skills
- Data AnalysisSEODigital Marketing
Requirements
- 12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software.
- 5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams.
- Deep expertise in paid media strategy and execution, including experience managing six-figure monthly budgets.
- Demonstrated experience owning web and organic growth strategy, including SEO, AEO, and conversion rate optimization.
- Experience leading lifecycle and email marketing programs.
- Proven ability to own digital marketing forecasting and performance reporting.
- Strong experimentation mindset with experience building test-and-learn frameworks.
- Exceptional communication and executive presence.
- Experience supporting self-serve or product-led growth (PLG) motions (preferred).
- Familiarity with modern martech stacks including marketing automation, CDP, attribution, and analytics tooling (preferred).
- Background in high-growth public SaaS companies (preferred).
Responsibilities
- Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing.
- Lead a team across three core functions: web and organic growth strategy, paid media, and lifecycle and email marketing.
- Manage significant paid media investment across channels with a bias for performance, rigor, and continuous optimization.
- Partner with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine.
- Serve as a strategic partner to the VP of Revenue Marketing and peer leaders, translating digital performance into clear executive narratives.
- Own forecasting and performance reporting for digital channels, proactively surfacing risks and opportunities.
- Build and maintain a culture of experimentation across paid, web, and lifecycle channels.
- Champion attribution modeling and full-funnel measurement.
- Attract, develop, and retain top digital marketing talent.
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