Senior Campaign Manager, ABX
New
S
Sprout SocialSaaS Technology
Remote USFull-TimeSenior
Salary120,000 - 165,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceDigital MarketingSaaS
Requirements
- 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing.
- Experience in SaaS or technology organizations.
- Proven track record of scaling ABM/ABX programs targeting enterprise accounts (1:1, 1:few, 1:many).
- Ability to set strategy and direct cross-functional execution as an individual contributor.
- Strong stakeholder management and ability to influence Sales, Marketing, and Operations leaders.
- Experience with enablement, sponsorship management, and performance reporting.
- Strong analytical skills with the ability to translate account-level engagement data into actionable insights.
- Exceptional communication skills, including the ability to present impact to leadership.
- Hands-on experience with ABM platforms like 6sense or Demandbase (preferred).
- Proficiency with marketing automation platforms like Marketo or HubSpot (preferred).
- Familiarity with Salesforce CRM and multi-touch attribution frameworks (preferred).
Responsibilities
- Design and manage the digital infrastructure for ABX motions across paid media, web, and content channels.
- Define paid digital strategy, channel mix, audience targeting, and third-party sponsorship activations.
- Build and maintain account-level web personalization and retargeting strategies.
- Develop ABX content strategy and persona-level messaging frameworks.
- Partner with Revenue Operations to align intent signals, account scoring, and digital sequencing with pipeline data.
- Build attribution models and reporting dashboards to track account-level pipeline and revenue impact.
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