Principal Events Manager

New

REMOTE, USAFull-TimePrincipal

Salary$147,000 — $200,000 USD

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Job Details

10+ years of B2B marketing experience, specifically in Tier 1 global industry events, Demand Generation, or Field Marketing with an enterprise focus.
Proven track record driving pipeline creation, acceleration, and revenue impact in high-growth environments.
Deep understanding of executive-level engagement and tailoring messaging for complex buying committees.
Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
Exceptional ability to navigate ambiguity and lead cross-functional teams.
Ability to build processes from the ground up.
B2B SaaS experience strongly preferred.
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events.
Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs.
Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations.
Drive event programs that generate measurable pipeline and customer engagement through meeting programs and attendee journeys.
Manage execution of global sponsorship programs, including booths, speaking engagements, and executive activations.
Oversee agencies and vendors responsible for production, logistics, and on-site delivery.
Manage event budgets, forecasting, and spend tracking.
Develop and maintain scalable processes, templates, and workflows for global execution.
Provide mentorship to event managers and coordinators.
Track performance and deliver post-event reporting and insights.

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