Manager, Lifecycle Marketing
New
H
Health-E CommerceE-commerce, Healthcare
100% remote within the United States, Must be able to work EST hoursFull-TimeManager
Salary$90,000 - $115,000
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Job Details
- Experience
- 3+ years
- Required Skills
- TableauLookerCRMData analytics
Requirements
- Minimum of 3+ years of experience in Retention, CRM, Loyalty, or other related functions.
- Hands-on experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools.
- Previous experience launching customer retention models and understanding macro level strategies to drive customer retention.
- Experience managing loyalty and referral programs for subscription services that drive meaningful impact.
- Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics.
- Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms.
- Familiarity with HTML is a plus, but not required.
- Ability to thrive in a fast-paced ambiguous environment.
- Customer-first mindset and dedication to delivering a best-in-class experience.
- Genuine curiosity about healthcare, telehealth and healthcare benefits.
Responsibilities
- Create differentiated customer journeys that build upon our industry-best customer retention.
- Own the strategy and roadmap for lifecycle automations and personalized triggered communications across the customer journey (e.g., welcome flows, browse/cart abandonment, replenishment, win-back, cross-sell/upsell).
- Develop best-in-class CRM strategies on our email, SMS, direct mail, and other customer retention channels; help drive day-to-day execution while developing longer term strategies.
- Employ test-and-learn experimentation (A/B testing, hold-outs) to identify and forecast incrementality and develop key insights about our customers.
- Work with the Data team on everything from regular reports and dashboards to developing and creating customer churn models for a data-first approach to retention.
- Partner with the Growth team to support customer acquisition, onboarding, and activation strategies that maximize customer acquisition cost along with downstream retention.
- Work with Brand to ensure lifecycle communications reflect a cohesive content strategy and consistent brand voice.
- Work with the Finance teams to project overall business impact of new retention strategies.
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